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Manga Girl Seeks Herbivore Boy – Recent studies on gender in Japan at the University of Cambridge

Promotional offer: 50 free books


With Conchita Wurst's success at the Eurovision song contest 2014, 'transgender', 'drag queen', 'LGBT', 'queer' and 'gender bending' have become common terms in the mainstream media. To fans of Japanese popular culture, such phenomena have long been familiar from boys' love manga for girls (yaoi), cross-dressing and many other forms of gender bending in Japan. Yet at the same time, cultural stereotypes about Japan hold  that the life-worlds of men and women in Japan are still highly separated. They conjure up a strict gender order that include beautiful, demure geishas, education mamas and restlessly toiling salaryman.

To introduce Japanese Studies at the University of Cambridge we will send a free copy of the book Manga Girl Seeks Herbivore Boys: Studying Japanese Gender at Cambridge to the first 50 UK school libraries who write to us. The book, edited by Brigitte Steger and Angelika Koch (2013), is a collection of undergraduate dissertations exploring emerging and divergent gender issues in Japan.

Brigitte Steger and Angelika Koch (eds.), MANGA GIRL SEEKS HERBIVORE BOY: Studying Japanese Gender at Cambridge (Lit Publisher, 2013).

The offer is limited to one copy per school, and is open to all secondary schools, academies and sixth form colleges in the United Kingdom. All successful applications will be notified by email and receive the book within two weeks. To request a copy for your school, please complete and submit the online request  form.

This collection of studies from the University of Cambridge provides fascinating insights into the diversity of gendered images, identities and life-styles in contemporary Japan – from manga girls to herbivore boys, from absent fathers to transgender people. 


University research news article: Book review under the title 'Gender in Crisis'

Book review (in German) on H-Soz-u-Kult

Review (in English) in Acta Asiatica Varsoviensia 26